Case Study · May 2024 - Present
Tristan Roberson
Zero to 126K Spotify listeners + multiple major label offers
When Tristan Roberson's team came to us in Q2 of 2024, they were just preparing to launch his first few singles on Spotify. He was starting from zero.
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Campaign Results
Spotify & Streaming Growth
Our first plan of action was to build out an effective Spotify conversion campaign on Meta. We tested about 40 different content pieces in 'greenlight countries', selected winners, then tested those across five different target audiences. We were able to get the Cost Per Conversion down to $0.12.
Within a month, we saw tons of attention from Spotify algorithmic playlists, soon followed by multiple Spotify Editorial Playlist placements.
The Result
+126,000 monthly listeners
Instagram Follower Growth
While Tristan's Instagram was growing as a side effect of the Spotify campaigns we had dialed in, we wanted to convert more of the people discovering his new music into IG followers.
We began by re-targeting everyone who clicked through to Spotify with a series of high-performing content pieces, while also boosting any new posts to ensure his new audience would see them.
We then hit this new cohort of fans with a Meta 'IG Profile View' campaign.
The Result
+53,000 IG Followers
Sold-Out Shows
With a rapidly growing fanbase, we shifted budget toward live ticket sales - using Tristan's top-performing organic content as ad creative and pushing it to fans in each tour market starting six weeks out from each show.
Conversion ads in the final two-week window drove the bulk of ticket sales, with retargeting handling the closers.
The Result
4x Sold Out Shows & More On The Way