Case Study · January 2024 - August 2025
The Mercians
Building a debut album rollout into a sold-out UK tour
When The Mercians' team approached us at the end of 2023, they were gearing up for a huge year of consistent releases building toward their upcoming debut album.
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Campaign Results
Spotify & Social Media Growth
After A/B testing 30+ shortform performance videos, we established a powerful Spotify conversions campaign that expanded their listener base rapidly and efficiently.
We then retargeted all of the band's new listeners with high-quality nurturing content - strengthening the artist/fan relationship and preparing these new audience members for different paid offers further down the funnel.
The Result
+49,000 monthly listeners and +9,400 Instagram followers
E-Commerce & Patreon Strategy
Throughout Q1 of our marketing efforts, we helped develop an extremely engaged fanbase. We were quick to realize there was a ton of untapped revenue at our fingertips.
We planned a series of Limited Edition merchandise drops which led into a Patreon fanclub launch.
The Result
+£111,254 in E-Commerce revenue (Aug 2024 - Aug 2025)
Sold-Out UK Tour
In Q1 of 2024 we began aggressively creating awareness in all eight target markets The Mercians were planning on performing at in the coming months. We used the band's highest-performing visual assets to create video-view audiences that we then systematically retargeted with more pieces of content.
Two months out from the shows, we pivoted to sales conversion ads, selling tickets directly to this audience. This led the band to be brought on as support for UK superstar Jess Glynne for her summer tour.
The Result
Completely sold-out UK tour. 4,300 tickets.