Case Study · November 2023 - Present
Harry Jay
From musician to six-figure course creator
One of our most unique client success stories. We started working with Harry on the usual music and audience goals - grow on Spotify, build a fanbase, and eventually sell tickets to shows. Then about 4 months in, things took a drastic turn.
Last updated:
Campaign Results
Musician → Course Creator
Harry approached us about his dream of turning all his knowledge as a singing coach into an online course. He had been gaining notoriety on TikTok and Instagram posting singing and voice-health tips, and thought it was a good time to leverage that momentum into a digital product.
We got to work - building a high-converting landing page, scripting ads, and building the online infrastructure necessary to make it possible. Then in November 2024 we launched during Black Friday. The course was an immediate hit and sold almost 100 copies in the first two weeks.
Over the following 10 months, we scripted, shot, and edited 40-50 different ads, tested different landing and checkout pages, and accrued over $130,000 in course revenue. Since becoming an authority in the vocal coach scene, Harry has been flown around the country to give private lessons to artists like La Russell and other major names.
The Result
+$134,657 Online Course Revenue