Case Study · October 2025 - Present
Jonathon Boogie Long
From 800 to 39K listeners + a #14 Billboard Blues debut
When Boogie Long came to us, he had roughly 800 monthly listeners on Spotify - a number that didn't come close to reflecting his talent or the live following he'd built over years of touring the blues circuit.
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Campaign Results
Spotify & Audience Growth
We launched a multi-single rollout strategy leading into his upcoming album, pairing each release with tested ad creative through Meta fan finder campaigns.
Alongside the paid strategy, we helped develop a content approach that leveraged Boogie's natural charisma - organic posts, reels, and live sessions designed to convert casual viewers into real fans.
Tactics deployed: Evergreen Spotify Ad Campaign, Single Release Strategy, Meta Fan Finder Campaigns, Content Strategy & Testing, Audience Nurturing & Retargeting Ads, Social Media Strategy.
The Result
800 → 39,000 Monthly Listeners (4,875% increase in 5 months)
E-Commerce & Free + Shipping Funnel
While the audience was scaling, we built a parallel revenue engine. We rolled out a Free + Shipping & Handling funnel tied directly into the album pre-order, with strategic upsells and downsells engineered to maximize average order value.
Meta sales conversion ads drove cold traffic into the funnel, with retargeting campaigns closing customers who'd engaged but hadn't yet purchased. Every creative was A/B tested against real purchases - not clicks.
Tactics deployed: Free + Shipping & Handling Funnel, Album Pre-Order Integration, Meta Sales Conversion Ads, Shopify Store Buildout, Retargeting Campaigns, Ad Creative Testing.
The Result
+1,500 New E-Commerce Customers
Email Marketing & Billboard Push
Every new fan that entered the ecosystem - whether through a Spotify ad, a Free + Shipping purchase, or an opt-in campaign - was funneled into a welcome automation designed to build the relationship and prime them for the album launch.
In the final two weeks before release, we executed a focused push across email, organic social, and paid ads - rallying Boogie's audience around a clear, shared goal: get this album on the Billboard charts. The combination of a warmed-up email list, hundreds of stacked pre-orders, and a coordinated social campaign created the momentum needed to chart.
The Result
2,500 new email subscribers + #14 debut on Billboard Blues Albums (Boogie's first-ever Billboard appearance).