CAMPAIGN RESULTS
Date: December 2023 - Present
-> $197,554 Online Store Revenue
-> 1850 Physical Album Sales
-> 3800 Tickets Sold
Launched Jewelry Line
- Shopify & E-com Infrastructure
- Branding Strategy
- Ad Creation
- Email Marketing
- Purchase Conversion Campaigns
Strategy Breakdown
Casey is one of our favorite 'indie musician' success stories.
Not only has she seen great success, touring, streaming and selling CD/Vinyl... But she has also used her brand to launch a 1/4 million dollar jewelry company!
About a year into us working together, Casey asked us if we were interested in helping her launch a physical product line as an extension of her artist brand... And in November 2024 Casey Kearney Jewelry Co. was born!!
We built out a Shopify store, created a launch strategy, made about 50 video ad variations, and got the store up and running just in time for Black Friday!
Fast forward to today, and the store is doing an average of $35k per month in revenue!
Launched Jewelry Line
- Shopify & E-com Infrastructure
- Branding Strategy
- Ad Creation
- Email Marketing
- Purchase Conversion Campaigns
Strategy Breakdown
Casey is one of our favorite 'indie musician' success stories.
Not only has she seen great success, touring, streaming and selling CD/Vinyl... But she has also used her brand to launch a 1/4 million dollar jewelry company!
About a year into us working together, Casey asked us if we were interested in helping her launch a physical product line as an extension of her artist brand... And in November 2024 Casey Kearney Jewelry Co. was born!!
We built out a Shopify store, created a launch strategy, made about 50 video ad variations, and got the store up and running just in time for Black Friday!
Fast forward to today, and the store is doing an average of $35k per month in revenue!
Vinyl & Merch Sales Strategy
- Product Launch Strategy
- Free + Shipping & Handling Funnel Build
- Meta Sales Conversion Ads
- Email Marketing
- Shopify Retargeting Ads
Strategy Breakdown
When we started working Casey, she was sitting on over 1000 vinyls of her debut album that she didn't know what to do with. We immediately began building a 'Free + Shipping Funnel', with the vinyl as the upsell to a free signed CD.
We initially launched the offer to her warm audience via her email list, and then to cold audiences via a Meta sales ad campaign. By the end of the first week, we were selling almost $200 in products per day at a 4.0 ROAS. So naturally we began to scale it up.
The results? A sales campaign that 1850 units of CD and Vinyl, and maintained profitability for over 7 months, leading to a steady +$4500 per month in E-Commerce revenue for Casey, and creating tons of new fans in the process.
Vinyl & Merch Sales Strategy
- Product Launch Strategy
- Free + Shipping & Handling Funnel Build
- Meta Sales Conversion Ads
- Email Marketing
- Shopify Retargeting Ads
Strategy Breakdown
When we started working Casey, she was sitting on over 1000 vinyls of her debut album that she didn't know what to do with. We immediately began building a 'Free + Shipping Funnel', with the vinyl as the upsell to a free signed CD.
We initially launched the offer to her warm audience via her email list, and then to cold audiences via a Meta sales ad campaign. By the end of the first week, we were selling almost $200 in products per day at a 4.0 ROAS. So naturally we began to scale it up.
The results? A sales campaign that 1850 units of CD and Vinyl, and maintained profitability for over 7 months, leading to a steady +$4500 per month in E-Commerce revenue for Casey, and creating tons of new fans in the process.
Tour Marketing
- Target Market Audience Growth
- Awareness & Nurturing Retargeting Campaigns
- Email Marketing
- Meta Sales Conversion Campaigns
- Organic Outreach Strategy
Strategy Breakdown
Casey hadn't played many hard ticket shows in the past, so we wanted to make sure her first headlining run was a sell-out.
After analyzing her audience data, we helped her identify five target markets for her to play in the Summer of 2024. We then got to work on creating as much awareness in those markets as possible.
We utilized Fan-Finder campaigns to generate initial awareness, and then retargeted those who showed genuine interest with an Education and Nurturing Sequence that lasted 6 weeks.
We then ran Opt-in ads, granting early access to Casey's next single, in order to secure geotargeted emails in each target market.
When it was time to start pushing tickets for the shows, we had amassed a large warm audience on socials, and about 200 new email subscribers in each city.
The result? A 3800 tickets sold.
Tour Marketing
- Target Market Audience Growth
- Awareness & Nurturing Retargeting Campaigns
- Email Marketing
- Meta Sales Conversion Campaigns
- Organic Outreach Strategy
Strategy Breakdown
Casey hadn't played many hard ticket shows in the past, so we wanted to make sure her first headlining run was a sell-out.
After analyzing her audience data, we helped her identify five target markets for her to play in the Summer of 2024. We then got to work on creating as much awareness in those markets as possible.
We utilized Fan-Finder campaigns to generate initial awareness, and then retargeted those who showed genuine interest with an Education and Nurturing Sequence that lasted 6 weeks.
We then ran Opt-in ads, granting early access to Casey's next single, in order to secure geotargeted emails in each target market.
When it was time to start pushing tickets for the shows, we had amassed a large warm audience on socials, and about 200 new email subscribers in each city.
The result? A 3800 tickets sold.
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