Free 17-Page Playbook
Sell Out Every Show
On Your Next Tour
Learn the same tour-marketing system our agency has used to move 60,000+ tickets for headlining artists across three continents.
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The Blueprint
Touring Is Where The Money Is
But only if people actually show up.
Most independent artists lose thousands per tour to half-empty rooms because they treat tour-marketing like an afterthought.
This blueprint walks you through the entire system - start to finish.
- Build hyper-local fan pockets in every tour city
- The ad framework that drives tickets without wasting spend
- Pre-sale, on-sale, and week-of playbooks that move tickets
- Turn first-time attendees into lifetime superfans
What's Inside
A Tour Marketing System
That Actually Works
17 pages. 8 chapters. The same playbook we run for headlining artists selling out rooms across three continents.
8 chapters. Zero filler.
From building local fan pockets to release-week execution.
Step-by-step playbooks.
The exact frameworks we run for headlining clients.
Real artist case studies.
How The Mercians sold out their 1,600-cap hometown room.
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Real Results
This System Has Sold
60,000+ Tickets And Counting
Last Dinosaurs
50,000+
Tickets Sold
Across US, Latin America, and Asia tours. Multi-continent execution of the same warm-up + launch system.
The Mercians
1,600-Cap
Hometown Sellout
Plus 4,000 tickets moved across their first headlining tour - full system deployed, every market.
Never Easy
30-Date
US Run · Every Show Sold Out
200-cap rooms across the country. Consistent playbook turned a DIY tour into a fully sold-out run.
Artist Stories
What Artists Are Saying
Harry Jay
Jonezen
Mercians
FAQ
Common Questions
Is this really free?
Yes. The full 17-page Sold Out Show Blueprint is free - no credit card, no upsell wall. We use it to introduce our work to artists who might want to go deeper down the line.
I'm a smaller artist. Is this only for headlining acts?
No. The framework scales down to 100-cap rooms and up to 2,000+. The case studies inside cover both - Never Easy used it for 200-cap venues, The Mercians for a 1,600-cap hometown headliner.
Do I need a big ad budget to make this work?
No. The blueprint covers the organic, email, and warm-up systems that move tickets without paid spend, plus how to layer in a small ad budget once you're ready to scale.
Will this work outside the US?
Yes. The same playbook has driven tours across the US, UK, Europe, Latin America, and Asia. The fundamentals don't change by geography.
How long until I see results?
Most artists see lift on the first tour they apply it to. The earlier you start (4-8 weeks before announcement is ideal), the more compounding the results.
Who is Highline Artists?
We're a music marketing agency that works directly with artists on tour campaigns, releases, and audience growth. Everything in this guide is what we actually do for paying clients - not theory.
Get The Blueprint
Stop Playing To Half-Empty Rooms
Download the same 17-page playbook our agency uses to sell out tours for headlining artists. Free, instant, no fluff.
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