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THE MERCIANS

Instagram ~ Spotify

CAMPAIGN RESULTS

Date: January 2024 - August 2025

-> 8300 Tickets Sold

-> £111,254 Online Merch Revenue

-> 21,324 New Instagram Followers

-> Major Label Record Deal Secured

Spotify & Social Media Growth

  • Evergreen Spotify Ad Campaign
  • Single Release Strategy
  • IG Follower Growth Campaign
  • Education and Nurturing Retargeting Ads
  • Social Content Strategy

 

Strategy Breakdown

When The Mercians' team approached us at the end of 2023, they were gearing up for a huge year of consistent releases building toward their upcoming debut album.

After A/B testing 30+ shortform performance videos, we established a powerful Spotify conversions campaign that expanded their listener base rapidly and efficiently.

We then retargeted all of the band's new listeners with high-quality nurturing content, strengthening the artist/fan relationship, and preparing these new audience members for different paid offers further down the funnel.

The results? +49,000 monthly listeners and +9,400 Instagram followers.

 

Spotify & Social Media Growth

  • Evergreen Spotify Ad Campaign
  • Single Release Strategy
  • IG Follower Growth Campaign
  • Education and Nurturing Retargeting Ads
  • Social Content Strategy

 

Strategy Breakdown

When The Mercians' team approached us at the end of 2023, they were gearing up for a huge year of consistent releases building toward their upcoming debut album.

After A/B testing 30+ shortform performance videos, we established a powerful Spotify conversions campaign that expanded their listener base rapidly and efficiently.

We then retargeted all of the band's new listeners with high-quality nurturing content, strengthening the artist/fan relationship, and preparing these new audience members for different paid offers further down the funnel.

The results? +39,000 monthly listeners and +7,400 Instagram followers.

 

E-Commerce & Patreon Strategy

  • Consistent Exclusive Merch Drops
  • Meta Sales Conversion Ads
  • Patreon Offer Strategy
  • Email Marketing
  • Shopify Retargeting Ads
  • Ad Content Strategy

Strategy Breakdown

Throughout Q1 of our marketing efforts, we helped develop an extremely engaged fanbase. We were quick to realize there was a ton of untapped revenue at our fingertips.

We planned a series of Limited Edition merchandise drops which led into a Patreon fanclub launch.

The results? +£111,254 in E-Commerce revenue from August 2024 to August of 2025... with much more to come.

 

Tour Marketing

  • Target Market Audience Development
  • Awareness & Nurturing Ad Campaigns
  • Meta Conversion Campaigns
  • Email Marketing

 

Strategy Breakdown

In Q1 of 2024 we began aggressively creating awareness in all eight target markets The Mercians were planning on performing at in the coming months. We used the band's highest-performing visual assets to create 'video view' audiences that we then systematically retargeted with more pieces of content. Two months out from the shows, we pivoted to sales conversion ads, selling tickets directly to this audience.

The results? A completely sold-out UK tour. 4300 tickets.

This led the band to be brought on as support for UK superstar Jess Glynne for her Summer tour.

 

Tour Marketing

  • Target Market Audience Development
  • Awareness & Nurturing Ad Campaigns
  • Meta Conversion Campaigns
  • Email Marketing

 

Strategy Breakdown

In Q1 of 2024 we began aggressively creating awareness in all eight target markets The Mercians were planning on performing at in the coming months. We used the band's highest-performing visual assets to create 'video view' audiences that we then systematically retargeted with more pieces of content. Two months out from the shows, we pivoted to sales conversion ads, selling tickets directly to this audience.

The results? A completely sold-out UK tour. 4300 tickets.

This led the band to be brought on as support for UK superstar Jess Glynne for her Summer tour.

 

Ready to take your music career to the next level?

 

Apply to work with us.

 

 

Artist Marketing Services