CAMPAIGN RESULTS
Date: April 2025 - Present
-> ~$11,000/mo Recurring Merch Revenue
-> 3100 Physical Album Sales
-> Sold Out European Tour (2800 Tickets)
-> 256k Spotify Monthly Listeners
$11k/mo Recurring Merch Revenue
- Free + Shipping Campaign
- Sales Funnel Buildout
- Email Marketing
- Video Content Strategy
- Meta Sales Conversion Ads
- Consistent Limited Edition Merch Drops
Strategy Breakdown
Before working with Highline, Never Easy had never attempted to monetize their fanbase, and were relying only on streaming and touring for income. The band had built a huge amount of momentum through Tiktok content in 2024.
We crafted a Limited Edition T-shirt funnel, with upsells and downsells of different merch to maximize the average order Value. The results...? The 100 t-shirts sold out in 4 days, and brought in a total of $5640 for the band.
While that was a great start, we wanted to create a recurring merch strategy that would bring in consistent revenue for the band while they were writing their next record.
In May 2025, we launched a 4 step "Free + Shipping & Handling Funnel", which gave a way a free CD of their debut record, and upsold customers with Vinyl and T-shirts before checkout.
The results? 3100 physical albums sold in under 3 months, and an average of $11000/mo in Shopify revenue... and we are just getting started.
$11k/mo Recurring Merch Revenue
- Free + Shipping Campaign
- Sales Funnel Buildout
- Email Marketing
- Video Content Strategy
- Meta Sales Conversion Ads
- Consistent Limited Edition Merch Drops
Strategy Breakdown
Before working with Highline, Never Easy had never attempted to monetize their fanbase, and were relying only on streaming and touring for income. The band had built a huge amount of momentum through Tiktok content in 2024.
We crafted a Limited Edition T-shirt funnel, with upsells and downsells of different merch to maximize the average order Value. The results...? The 100 t-shirts sold out in 4 days, and brought in a total of $5640 for the band.
While that was a great start, we wanted to create a recurring merch strategy that would bring in consistent revenue for the band while they were writing their next record.
In May 2025, we launched a 4 step "Free + Shipping & Handling Funnel", which gave a way a free CD of their debut record, and upsold customers with Vinyl and T-shirts before checkout.
The results? 3100 physical albums sold in under 3 months, and an average of $11000/mo in Shopify revenue... and we are just getting started.
Tour Marketing
- Target Market Audience Development
- Awareness & Nurturing Ad Campaigns
- Custom Ticketing Pages
- Email Marketing
- Meta Conversion Campaigns
Strategy Breakdown
When Never Easy's management approached us in March 2025, they had just locked in the dates for their first European tour, and were nervous about filling the rooms they had booked.
We immediately got to work at creating awareness in all nine of markets NEVER EASY was performing at in the coming months. We used the band's highest-performing Tiktok videos to create 'video view' audiences that we then systematically retargeted with more pieces of content.
About a month before the tour began, we pivoted all of our ad spend to Meta "Add To Cart" campaigns using custom landing pages to drive ticket sales.
The results? The band sold-out their first European tour. 2800 tickets.
Tour Marketing
- Target Market Audience Development
- Awareness & Nurturing Ad Campaigns
- Meta Conversion Campaigns
- Email Marketing
Strategy Breakdown
In Q1 of 2024 we began aggressively creating awareness in all eight target markets The Mercians were planning on performing at in the coming months. We used the band's highest-performing visual assets to create 'video view' audiences that we then systematically retargeted with more pieces of content. Two months out from the shows, we pivoted to sales conversion ads, selling tickets directly to this audience.
The results? A completely sold-out UK tour. 4300 tickets.
This led the band to be brought on as support for UK superstar Jess Glynne for her Summer tour.
Ready to take your music career to the next level?
Apply to work with us.
