CAMPAIGN RESULTS
Date: May 2024 - Present
-> 126,000 New Spotify Listeners
-> 53,407 New Instagram Followers
-> Multiple Major Label Offers
-> 4x Sold Out Shows
Spotify & Streaming Growth
- Short-form Video Content Strategy
- Seven-Pillar Release Rollout Strategy
- Evergreen Spotify Ad Campaign
- Retargeted Fanbase With New Releases
The results? +126,000 monthly listeners
Strategy Breakdown
When Tristan Roberson's team came to us in Q2 of 2024, they were just preparing to launch his first few singles on Spotify. He was starting from zero.
Our first plan of action was to build out an effective Spotify conversion campaign on Meta. We tested about 40 different content pieces in 'greenlight countries', selected winners, then tested those across five different target audiences. We were able to get the Cost Per Conversion down to $0.12
Within a month, we saw tons of attention from Spotify algorithmic playlists, soon followed by multiple Spotify Editorial Playlist placements.
Spotify & Streaming Growth
- Short-form Video Content Strategy
- Seven-Pillar Release Rollout Strategy
- Evergreen Spotify Ad Campaign
- Retargeted Fanbase With New Releases
The results? +126,000 monthly listeners
Strategy Breakdown
When Tristan Roberson's team came to us in Q2 of 2024, they were just preparing to launch his first few singles on Spotify. He was starting from zero.
Our first plan of action was to build out an effective Spotify conversion campaign on Meta. We tested about 40 different content pieces in 'greenlight countries', selected winners, then tested those across five different target audiences. We were able to get the Cost Per Conversion down to $0.12
Within a month, we saw tons of attention from Spotify algorithmic playlists, soon followed by multiple Spotify Editorial Playlist placements.
IG Follower Growth
- Instagram Profile Views Campaign
- Audience Nurturing Funnel
- Social Media Content Strategy
- Organic Engagement Tactics
The results? +53,000 IG Followers
Strategy Breakdown
While Tristan Roberson's Instagram was growing as a side effect of the Spotify campaigns we had dialed in, we wanted to convert more of the people discovering his new music into IG followers.
We began by re-targeting everyone who clicked through to Spotify with a series of high-performing content pieces, while also making sure to boost any new posts, ensuring his new audience would see them.
We then hit this new cohort of fans with a Meta 'IG Profile View' campaign. This resulted in over 50,000 new Instagram followers.
IG Follower Growth
- Instagram Profile Views Campaign
- Audience Nurturing Funnel
- Social Media Content Strategy
- Organic Engagement Tactics
The results? +53,000 IG Followers
Strategy Breakdown
While Tristan Roberson's Instagram was growing as a side effect of the Spotify campaigns we had dialed in, we wanted to convert more of the people discovering his new music into IG followers.
We began by re-targeting everyone who clicked through to Spotify with a series of high-performing content pieces, while also making sure to boost any new posts, ensuring his new audience would see them.
We then hit this new cohort of fans with a Meta 'IG Profile View' campaign. This resulted in over 50,000 new Instagram followers.
Tour Marketing
- Target Market Audience Development
- Awareness & Nurturing Ad Campaigns
- Meta Conversion Campaigns
The results? 4x Sold Out Shows & More On The Way
Strategy Breakdown
In Q1 of 2025 we began aggressively creating awareness in the target markets Tristan Roberson were planning on performing at in the coming year. We repurposed high energy live performance footage of Tristan, and strategically built awareness in each of these markets 6-months before his tour dates.
Two months out from the shows, we pivoted to sales conversion ads, selling tickets directly to this audience.
The results? 4x Sold Out shows around Texas.
Tour Marketing
- Target Market Audience Development
- Awareness & Nurturing Ad Campaigns
- Meta Conversion Campaigns
The results? 4x Sold Out Shows & More On The Way
Strategy Breakdown
In Q1 of 2025 we began aggressively creating awareness in the target markets Tristan Roberson were planning on performing at in the coming year. We repurposed high energy live performance footage of Tristan, and strategically built awareness in each of these markets 6-months before his tour dates.
Two months out from the shows, we pivoted to sales conversion ads, selling tickets directly to this audience.
The results? 4x Sold Out shows around Texas.
Ready to take your music career to the next level?
Apply to work with us.
